Good SEOs And Bad SEos

Good SEOs

1. Immediately try to understand realistic goals
2. Don't over-promise
3. Over-deliver
4. Understand that SEO is not the only way to make money online
5. Understand that commercially oriented sites are at a disadvantage
6. Understand the power of baiting links with a quality site rather than 1000s of spammy emails
7. Build authoritative resources
8. Connect relevant and useful content to the query
9. Essentially "build" the web, rather than optimize it.
10. Have experience
11. Are directly connected to successful web sites
12. Can estimate fairly accurately where a site will end up
13. Understand the power of a community and users
14. Are very technical with the web to begin with
15. Don't get caught up with tiny and arbitrary on-page factors
16. Focus on the user just as much (if not more) than the search engines
17. Find ways to innovate and fill needs
18. Look for niche areas to work in
19. Create extremely well thought-out and organized web sites
20. Build their own sites

Bad SEOs

1. Don't research keywords
2. Don't find areas of advantage in keywords
3. Don't pick high traffic keywords
4. Don't understand the competition of keywords
5. Don't focus on actual traffic
6. Don't care about conversions
7. Religiously are concerned with Page Rank
8. Think alt tags should be "optimized"
9. Think it can all be done fast
10. Think any keyword is possible to win
11. Think there really is a secret formula that applies to every site, despite the category or situation
12. Think that because a competitor is doing it and winning it must be right
13. Think it’s a numbers game and not a quality game
14. Are only concerned with the past and present state of SEO and don't look to the future of where it's heading
15. Submit sites over and over to the search engines
16. Start off way too big
17. Always bite off more than they can chew (and never chew it)
18. Only win long tail keywords (and moreover long tail keywords that get NO traffic or conversions)
19. Think winning the company name is a great start
20. Think keyword density matters
21. Think their should be a precise amount of content per page
22. Think a sitemap is the answer to all linking and indexing problems
23. Don’t even take into account information architecture
24. Try to win multiple distinct keywords with one page
25. Care about HTML validation, yet still have very invalid pages
26. Take on huge search terms with 10 page sites
27. Think it’s important to change EVERY image to text as if having one or two new words to index will do anything at all
28. Think Flash hurts rankings
29. Think they can optimize Flash sites
30. Optimize about us pages
31. Spend 99% of their time with on-page factors
32. Think JavaScript hurts rankings
33. Think tables hurt rankings
34. Still even mention META tags
35. Think they can win "loans" for $1,000